Zhiying curriculum & learning materials are developed by famous language expert Zhang Xiuqin who utilizes the latest scientific research results on brain development, and combines modern educational psychology and memory science of the right cerebral hemisphere to intuitively learn Chinese. She has also successfully developed a series of Zhiying Chinese and English courses including ‘Zhiying Chinese Characters Learning, Zhiying Chinese Characters writing & drawing, Zhiying Pinyin, Zhiying Chinese Writing, Zhiying English’ etc. Now Zhiying Education Institute has set up more than 300 teaching bases at home and abroad. "Zhiying learning method" has been applied to Chinese and English language learning and it can enhance learning efficiency up to 10 times and has created incredible results. In 2006, Zhiying Education received the “Top 50 of Chinese Education and Training Institution Brands” and “First Group of National Language Training Models” awards.
Zhang Xiuqin, who is a famous language expert and has been a primary school headmaster, member of language teaching and research, editor of the ninth set of the primary Chinese textbooks of the State Education Commission, and the inventor of Zhiying learning method. She has done in-depth studies in such fields as education, child psychology and brain science, and has made great achievements. In March, 2001, she invented the method of Zhiying learning method based on the latest scientific results on child Brain Science together with her 20 years’ experience in language teaching, making the learning efficiency of the Zhiying courses more than 10 times greater than other learning methods.
The series of courses and teaching materials developed by Zhang have been widely used at home and abroad. Every year hundreds of thousands of students participate in Zhiying training courses. In 2006, Zhang was awarded the “Outstanding Manager in the Chinese Educational Field”.
Introduction of Zhiying Chinese character learning 【直映认字】课程 Zhiying Chinese characters learning are suitable for children aged 5-7 to learn Chinese characters within 2-3 months. Zhiying Chinese learning method turns Chinese characters into vivid, child-like, easy to understand images and pictures, in order to indicate the right brain to learn, making learning easy and happy. “直映认字”让5-7岁孩子2-3个月轻松快速学会1500个汉字。直映认字把汉字转换成生动的图像，充分调用孩子右脑进行学习，学起来轻松快速。
Introduction Of Zhiying Chinese Pinyin 【直映拼音】课程 Zhiying Chinese pinyin can help children aged 5-7 master Chinese pinyin easily and quickly. Zhiying Chinese pinyin turns the initials and finals into pictures which can help children remember the letters through the pictures as well as help them pronounce them. “直映拼音”让5-7岁的儿童轻松快速掌握拼音。它把声母和韵母融入图画之中，看到字母就能想到图，想到图就能发出音，很容易掌握。
Introduction of Zhiying Proverb & Idiom,Learning 【直映成语谚语、阅读】课程 Zhiying Praises and Idioms reading include 700 commonly used Chinese phrases, childish songs and stories. It can help children practice their reading ability and expand their vocabularies so as to set a solid foundation for writing. “直映成语谚语、阅读”课程，包括学习700条常用成语谚语，并阅读儿歌、故事，可提高学生的阅读能力，扩大词汇，为作文打基础。
Introduction of Zhiying Chinese Character Writing and Drawing 【直映写字画字】课程 It is suitable for children aged 6-7. First, it teaches children basic characters, and then it teaches children to draw characters with figures, helping them lay a good foundation for good writing in the future. “直映写字画字”适合6-7岁儿童，先让孩子写最基本字，再通过画字的方法让孩子手指画字,为孩子们写出端庄秀丽的一手好字打下基础。
Introduction Of Zhiying Writing 【直映作文】课程 Zhiying writing is a successful teaching method which was invented by Zhang Xiuqin, who formulated it up through her more than 20 years of primary school language teaching experience. Zhiying writing reproduces the real life scenes in the classroom to teach students to write essays about people, objects, situations and sceneries, making them able to write excellent essays of more than 400 words in 20 minutes. “直映作文” 融汇了张秀琴老师二十多年小学作文教学的精华。它把生活的场景在课堂里再现，教会学生写人、写事、写物、写景四大类作文方法,让小学生20分钟内写出400字以上优秀作文。
Introduction Of Zhiying Digital Pen 直映数码学习笔介绍 Zhiying digital pen is developed by Zhiying education & learning Institute. The functions include optical character recognition, repetitive reading, recording, mp3 player and USB input. It can also be applied to any other series of Zhiying teaching materials as well as many other primary Chinese and English textbooks, giving great help to students’ learning. 直映数码笔是专门为学生开发的电子学习产品，具有点读、复读、跟读、录音、MP3播放等功能。它可以点读直映系列教材及其它小学语文、英语教材，发出语音，辅导学生学习。
mmission, and the inventor of Zhiying learning method. She has done in-depth studies in such fields as education, child psychology and brain science, and has made great achievements. In March, 2001, she invented the method of Zhiying learning method based on the latest scientific results on child Brain Science together with her 20 years’ experience in language teaching, making the learning efficiency of the Zhiying courses more than 10 times greater than other learning methods.
The series of courses and teaching materials developed by Zhang have been widely used at home and abroad. Every year hundreds of thousands of students participate in Zhiying training courses. In 2006, Zhang was awarded the “Outstanding Manager in the Chinese Educational Field”.
